Why the MLS is a Circus for $15M+ Estates

Sea Crown Estates: Why the MLS Is a Circus for $15M+ Homes (and Why Your Neighbors Will Thank You for Skipping It)

November 06, 2025 Fort Lauderdale, Florida

Picture this: Tuesday morning, 9:03 AM. A $37 million bayfront estate in Gables Estates finally hits MLS after the family spent six months “thinking about it.”

Within 42 minutes:

• 312 agents have it in their hot-sheet alerts
• 87 of them forward it to their entire client database (“You won’t believe what just came live!”)
• 41 schedule showings for buyers who can barely afford Key Biscayne
• 27 post it on Instagram stories with ring-light selfies in the foyer
• 19 create YouTube “tour” videos complete with drone shots of the neighbor’s dock
• 11 tag the address on TikTok so the algorithm pushes it to every teenager in Miami-Dade
• 4 real estate influencers show up uninvited and ring the bell “just to film B-roll”
• 1 Zillow 3D tour is uploaded by an agent who used the owner’s bathroom and left the seat up

By Wednesday lunch the neighbors are getting texts: “Did you know 123 Arvida is for sale???” The gate guard has logged 38 cars. The seller’s kid comes home from Ransom Everglades to find strangers taking selfies by the pool.

That is the MLS circus at the ultra-luxury level.

The same house with us? Zero MLS entry. Zero lockbox. Zero photos until the buyer signs the NDA. One showing, one offer, one wire, one closing. The neighbors still think the owner is in Aspen for the winter.

When an estate is not on the MLS: Not one neighbor noticed. Not one teenager on a Jet Ski slowed down to film the dock. Not one seller had to explain to their kid why strangers were walking through the wine cellar.

If your house is worth enough to be on MLS, it’s worth enough to stay off it.

Want the quiet closing your legacy deserves? Text CIRCUS to 954-410-0162 and I’ll show you the exit.

Gail Kennell Sea Crown Estates We don’t do clowns.

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